See the change earlier.Act more precisely.Know what turns the choice your way.
GolOps shows what shapes the choice on domestic and export markets, finds the points where it can be changed, and carries those changes through to a measurable business result.
The mechanism of choice has changed
Buyers already research this way
45%
of B2B buyers used GenAI during a recent purchase — primarily to gather information on vendors and products
7
information sources per purchase on average, and 69% validate AI-generated insights with a sales rep
AI doesn't decide for the buyer. It shapes the first list, which the buyer then checks — on websites, in industry sources, and with a sales rep.
Gartner survey of 645 B2B buyers, August–September 2025 (published May 2026)Volume of trade moving into algorithmic selection
2026
AI helps to search for and compare suppliers.
2030
AI forms the initial shortlist the choice is made from.
2031
AI agents take part in the choice and in the deal itself.
Today AI helps to choose. The next stage is AI getting the right to choose and to close the deal.
Four independent estimates converge on trillions.See whichCollapse
- McKinsey — $3–5 tn of global goods trade may pass through AI agents by 2030. Services and a significant part of B2B are not in the estimate.
- J.P. Morgan — $2–5 tn by 2030 — 3–7% of global payment volume — will go through without a human clicking “buy”.
- Gartner — 90% of B2B buying will be AI-agent intermediated by 2028 — over $15 tn of B2B spend.
- Juniper Research* — Agentic commerce transaction value: $8 bn in 2026, $1.5 tn by 2030, $3.5 tn by 2031. These three points are what the curve plots.
This is not a forecast: Alipay AI Pay processed over 120 million AI transactions during the week of 5–11 February 2026. NielsenIQ citing Ant Group
At the same time, by 2030 75% of B2B buyers will prefer sales experiences that prioritise human interaction over AI. The agent goes almost everywhere; the decision stays with a person — and the fight is over what the agent puts in front of them. Gartner
Figures collected in August 2026
The screening happens before the buyer ever talks to you.
AI and search engines influence which companies, products, and solutions make it into consideration before the first contact.
Not in the field — not in the comparison.
Check for yourself
Who would you recommend as a supplier of [category] in [country]?
For a clean check, use an AI without signing in, or a new account with no history. The answer depends on the country the question is asked from, and on the wording.
How do you influence the decision? What has to change to enter the next shortlist?
GolOps changes what the shortlist is built from
What we work on · The information field
We find the pointsthat change the choicein the company's favour.
We don't optimise algorithms — we design the environment they draw their conclusions from.
An influence node is a source the answer leans on. A point of impact is what has to be fixed in it.
Operating system — GolOps Architect
From decision to execution and a measurable result.
GolOps Architect is a full-cycle operating system for making decisions, carrying them out and verifying the result — all within the information field.
and back to step 01
Implementation backlog
1–2 / 14
- Collect AI answers on the choice scenariosArchitect
- Consolidate the data across markets and competitorsArchitect
- Find the loss point in the choice pathArchitect
- Identify the likely causeArchitect
- Form and prioritise the hypothesisArchitect
- Approve the position change planTeam
- Collect the missing evidenceTeam
- Create materials for the target marketArchitect
- Update presence in key sourcesArchitect
- Publish and check the changes are reachableArchitect
- Re-measure and record the position deltaArchitect
- Check the impact on business metricsTeam
- Match the result against the hypothesisArchitect
- Rebuild the priorities of the next cycleTeam
The team makes the decisions. The system moves the work.
Export
Enter new markets.Grow share on the ones you are in.
GolOps helps companies take a position in how buyers choose on their target markets.
Russia
Sell more in Russia.Take share from competitors.
We find where and why buyers choose competitors. We shift the balance in your favour.
Agenda
Shape your agenda in the geography you choose.Strengthen the narrative positions that matter.
We show which arguments and sources shape the position on a specific question — and what to change.
Tasks we solve
Choice does not happen only in markets
Products, investment, technology, territories and narratives — wherever the decision is formed out of the information field.
01 — Markets and export
Strengthen the position of a product in the choice made by buyers on a target market.
Measure where the company is found, considered and compared with competitors; identify the causes of dropping out and verify the change in position after the intervention.
02 — Capital
Strengthen the position of a company, an industry or a project in the investment choice.
Measure which risks, advantages and proofs are reproduced when investment opportunities are searched for, and correct the factors that drive consideration.
03 — Technology leadership
Strengthen the position of a technology against international alternatives.
Check whether the technology is found in target scenarios, what it is compared with, and what is missing.
04 — Territories and talent
Strengthen the position of a territory in a specific choice scenario.
Measure how the territory shows up in relocation and investment choices, and remove the causes of drop-out.
05 — Strategic narratives
Correct a specific narrative about an industry, a technology or a territory.
Measure which claims and sources shape the position on the target market, and track it after each change.
06 — Public choice
Measure which narratives affect a specific public decision.
Measure which topics and sources are present in the field, and how their presence shifts before the choice.
Public research
