GolOps

GolOps Research · Russian exports · foreign market research

Global markets are choosing suppliers. Where does Russian business stand?

Explore 8 industriesCheck your company
8
countries: India, Turkey, UAE and 5 more
69
Russian companies measured
14
foreign market studies

Your product may be the best. But no one will choose it if no one considers it.

  1. 0140–55%

    of buyers already use AI to choose goods and services in some categories

  2. 02+117%

    growth in AI referrals to websites worldwide in a year

  3. 03+1 324%

    growth in AI referrals to US retail sites from October 2024 to May 2026

  4. 0484%

    of surveyed major brands did not systematically track their positions in AI search

  5. 05$3–5trn

    of global consumer goods trade may flow through AI agents annually by 2030

Russian companies are losing not only revenue — but also their share of future demand.

And with it, the chance to join new projects, partnerships and joint initiatives.

Competition you don’t see.

Who AI recommends instead of Russian companies

  1. Buying cryogenic equipment for a terminal expansionIndiaRegasification terminal operator
    AI recommends · of 100 answers
    1. Linde Engineering41
    2. Chart Industries30
    3. Mitsubishi Heavy Industries28
    instead of
    Russia: known → recommended
    Novatek
    1. known61
    2. recommended2
    21× less often than the leader
  2. Choosing a DAP supplier for the new purchasing seasonBrazilA large fertiliser importer
    AI recommends · of 100 answers
    1. Mosaic41
    2. OCP33
    3. Ma'aden26
    instead of
    Russia: known → recommended
    PhosAgro
    1. known78
    2. recommended2
    21× less often than the leader
  3. Choosing an OCTG supplier for a new oil and gas projectSaudi ArabiaBuyer on an oil and gas project
    AI recommends · of 100 answers
    1. Tenaris53
    2. Vallourec42
    3. Nippon Steel35
    instead of
    Russia: known → recommended
    TMK
    1. known63
    2. recommended2
    27× less often than the leader
  4. Choosing the country of origin for a state tenderEgyptState importer
    AI recommends · of 100 answers
    1. French wheat38
    2. US wheat33
    3. Australian wheat28
    instead of
    Russia: known → recommended
    Russian wheat
    1. known89
    2. recommended11
    3.5× less often than the leader
  5. Choosing a reactor technology for the second nuclear siteTurkeyState customer
    AI recommends · of 100 answers
    1. NuScale Power30
    2. Rolls-Royce SMR28
    3. EDF / Nuward23
    instead of
    Russia: known → recommended
    Rosatom
    1. known79
    2. recommended5
    6× less often than the leader
How we test AI systems and compute the index →

Russian industries in AI-driven selection

How Russia's key industries appear in AI recommendations on global markets
GEOGRAPHY OF AI RECOMMENDATIONS
Technology and fuel cycle
Nuclear power
34
/ 100
Medium
Rosatom is the only Russian sector with a neutral narrative: an index of 34 out of 100 against an average of 12 for the other seven.
Enterprise software and platforms
IT and software
21
/ 100
Low
The sanctions context pushed Russia 60% out of AI recommendations in 2022–2024. Narrative: a risk, not a partner.
LNG and energy carriers
Energy and LNG
18
/ 100
Low
74% of AI answers recommend the US, Qatar and Norway. Russia appears in 18%, and only as an alternative.
Grain and food exports
Grain and agri-export
16
/ 100
Low
Russia is the largest wheat exporter, yet in 81% of supply choice scenarios it is not recommended.
Rolled steel, pipes and metal products
Metals and steel
11
/ 100
Critical
ArcelorMittal, Nucor and Tata Steel take Russia's place in 68% of metallurgy scenarios.
Mineral fertilizers
Fertilisers and agrochemicals
9
/ 100
Critical
Yara and Mosaic are mentioned 3× more often than PhosAgro. Narrative: unreliable supply.
Polymers and refined products
Petrochemicals
8
/ 100
Critical
The sanctions context dominates 89% of the sector's choice scenarios.
Defence products and space
Defence industry and technology
Not measured yet
Sector structure is mapped · request a measurement →
No sector index has been calculated. Measurement runs on the mapped grid of categories and markets — you can leave a request on the sector page.

Four ways in. Choose where to start

See your marketIndustry catalogueFind your industry and see in which markets AI picks Russia and in which it picks competitors8sectors72subsectors188categoriesOpen the catalogueCheck your companyCompanies in the AI choiceFind your company: where AI recommends it, where it recommends competitors, and what to change127objects23in studiesFind a companyWork with usFor researchers and analystsBecome the lead researcher of your industry at GolOps Research217areas217openPick an areaTake on tasksFor marketing, PR and contentProjects where GolOps has already found what to change. You join with your expertise327already with us5disciplinesSee projects

Russian companies in the measurement. None above 34/100

69 objects·▲▼ vs. the industry median
Angarsk Polymer PlantPetrochemicals1/100−4DamateGrain and agri-export1/100−4MetafraxFertilisers and agrochemicals1/100−5Progress AgroGrain and agri-export1/100−4SayanskkhimplastPetrochemicals1/100−4Tatneft-NeftekhimPetrochemicals1/100−4Agrocomplex TkachevGrain and agri-export2/100−3BashneftEnergy and LNG2/100−7Gazprom Neftekhim SalavatPetrochemicals2/100−3KuibyshevAzotFertilisers and agrochemicals2/100−4Lukoil-NeftekhimPetrochemicals2/100−3MTS ITIT and software2/100−12NIKIETNuclear power2/100−13ProdimexGrain and agri-export2/100−3ShchekinoazotFertilisers and agrochemicals2/100−4Step AgroholdingGrain and agri-export2/100−3ZarubezhneftEnergy and LNG2/100−7CherkizovoGrain and agri-export3/100−2InfowatchIT and software3/100−11MechelMetals and steel3/100−9OKBM AfrikantovNuclear power3/100−12RusVinylPetrochemicals3/100−2RZK (Rustec)Grain and agri-export3/100−2TatneftEnergy and LNG3/100−6TMKMetals and steel3/100−9TogliattiazotFertilisers and agrochemicals3/100−3UralkaliFertilisers and agrochemicals3/100−3VSMPO-AVISMAMetals and steel3/100−9EPAM SystemsIT and software4/100−10EvrazMetals and steel4/100−8Group-IBIT and software4/100−10KazanorgsintezPetrochemicals4/100−1Rosenergoatom ConcernNuclear power4/100−11MiratorgGrain and agri-export4/100−1SurgutneftegasEnergy and LNG4/100−5TransneftEnergy and LNG4/100−5UralchemFertilisers and agrochemicals4/100−2ZapSibNeftekhimPetrochemicals4/100−1AcronFertilisers and agrochemicals5/100−1AtomenergopromNuclear power5/100−10Gazprom NeftEnergy and LNG5/100−4Astra GroupIT and software5/100−9MetalloinvestMetals and steel5/100−7NizhnekamskneftekhimPetrochemicals5/100= 0SeverstalMetals and steel5/100−7MMKMetals and steel6/100−6United Grain CompanyGrain and agri-export6/100+1RosneftEnergy and LNG6/100−3EuroChemFertilisers and agrochemicals7/100+1VK (Mail.ru Group)IT and software7/100−7GazpromEnergy and LNG8/100−1SIBURPetrochemicals8/100+3Techsnabexport (TENEX)Nuclear power8/100−7LukoilEnergy and LNG9/100= 0Positive TechnologiesIT and software9/100−5RusagroGrain and agri-export9/100+4Rusatom OverseasNuclear power9/100−6AtomstroyexportNuclear power11/100−4NLMKMetals and steel11/100−1AtomenergomashNuclear power12/100−3PhosAgroFertilisers and agrochemicals12/100+6RusalMetals and steel12/100= 0Kaspersky LabIT and software13/100−11CIT and software14/100= 0NornickelMetals and steel14/100+2TVELNuclear power18/100+3NovatekEnergy and LNG19/100+10YandexIT and software21/100+7RosatomNuclear power34/100+19

Bringing sectors back into choice

AI choice depends on market, language, and cultural context. We study it by country, scenario, and decision-making profile.

Request researchSeparate format for government agencies