GolOps
Tasks · GolOps

From the choice of a company
to the choice in favour of a country.

One mechanism works with the choice of companies, technologies, capital, territories and strategic narratives. The scale of the object changes — the mechanism stays the same.

01

Measure the position

02

Identify the causes

03

Change the information field

04

Verify the change in choice

Tasks
Open a task to see what we measure and what counts as a result
Task · 01Container terminal as an image of export flow
Export · country · India

Make a Russian product part of the choice of buyers on a target market.

Increase the presence of the company in the field of consideration and verify how the change in position relates to the business result.

CCI
index of choice control
7
AI systems in the measurement

Product categories of an industry on the buyer market of one country.

Sources that shape the supplier picture there: catalogues, industry media, standards, distributors.

Share of measurements where the product enters consideration on target scenarios.

Position relative to the suppliers that hold the place today.

Sources feeding those scenarios, and the company's presence in them.

The product enters consideration in scenarios where it was absent before.

The change in position is confirmed by a repeat measurement, not by an opinion.

The connection between the position and the export result is measured separately.

An export result is not promised by the position — it is measured after it. That is why the measurement is repeated.

Task · 02Night financial district as an image of capital flow
Capital · industry · country

Make a country or an industry part of the choice of global capital.

Change the factors of trust, risk and attractiveness that drive whether investment opportunities are considered.

CCI
index of choice control
3
factors: trust, risk, return

An industry or a country as an object of an investment decision.

The set of sources an analyst and a language model rely on when compiling a long list.

Presence of the object in answers about investment opportunities in its class.

Which risk formulations are reproduced most often and where they come from.

Comparison with the jurisdictions the object competes with.

The object appears in the long list where it was previously absent.

Reproduced risk formulations change and the change is recorded.

The sources of those formulations are identified and worked with.

Trust is not declared. It is assembled from sources — and that means it can be measured and changed.

Task · 03Clean room as an image of technological production
Technology · global choice

Make Russian technology part of the global technological choice.

Get it found, compared and considered alongside international alternatives.

CCI
index of choice control
2
measurements: before and after

A technology, a standard or an approach as a unit of comparison.

Scenarios where an engineer and an architect assemble a list of alternatives.

Whether the technology appears in the comparison at all, and next to which alternatives.

On which parameters it is described and which of them are missing from the sources.

The evidence base the comparison relies on.

The technology enters the comparison in scenarios where it was not named.

The missing parameters appear in the sources that feed the comparison.

The repeat measurement shows the change in position, not in wording.

A technology that is not in the comparison does not lose it. It never enters it.

Task · 04City from above as an image of a place for life and work
Territories · talent · relocation

Make a country one of the preferred places to live, work and build a business.

Change the perception of the country's opportunities before a career, relocation or investment is chosen.

CCI
index of choice control
4
audiences: talent, business, family, investor

A country or a region as an option in a personal decision.

Sources a person reads before the decision: guides, communities, rankings, official portals.

Which opportunities and which limits are reproduced for each audience.

The set of countries the object is compared with.

Where the picture diverges from the actual conditions.

The object enters the shortlist of destinations for the target audience.

The divergences between the picture and the actual conditions are removed at the source.

The change is confirmed by a repeat measurement for each audience.

A person chooses a country long before the documents. They choose it in the answers they read.

Task · 05Reading room as an image of a settled picture of the world
Narratives · country · industry

Change the settled perception of a country, an industry or an idea.

Measure the existing narrative, identify the sources that form it and change it consistently on target markets.

CCI
index of choice control
N
markets measured separately

A settled formulation reproduced about the object regardless of the question.

The sources that hold it and the order in which they cite one another.

Which formulations are reproduced and how often.

Which sources are their origin and which only repeat them.

How the picture differs between target markets.

The origin of the formulation is identified, not just its repetitions.

Work goes to the sources that hold it, not to the answers that repeat it.

The change is recorded by a repeat measurement on each market separately.

A narrative is not argued with. Its sources are found — and the work goes there.

Task · 06Public space as an image of collective choice
Public choice · measurement

Make public choice as measurable as market choice.

Measure which narratives shape public decisions, identify the sources that form them and see the dynamics of perception before the choice is made.

CCI
index of choice control
0
interventions: measurement only

Candidates, initiatives and public positions as objects of consideration.

The information field in which they are found, compared and described.

Presence of the object in the field and the share of its mentions.

Which formulations accompany it and how they change over time.

The sources that form the picture.

A picture of presence and its dynamics, verifiable on the same method.

The sources of the formulations are identified.

The measurement is repeatable and open to re-checking.

Here the task is measurement, not intervention. The instrument shows the picture and does not change it.

Next step

Name your object.

A company, a technology, an industry or a country — the first step is the same: measure the position in the choice.