
Make a Russian product part of the choice of buyers on a target market.
Increase the presence of the company in the field of consideration and verify how the change in position relates to the business result.
Product categories of an industry on the buyer market of one country.
Sources that shape the supplier picture there: catalogues, industry media, standards, distributors.
Share of measurements where the product enters consideration on target scenarios.
Position relative to the suppliers that hold the place today.
Sources feeding those scenarios, and the company's presence in them.
The product enters consideration in scenarios where it was absent before.
The change in position is confirmed by a repeat measurement, not by an opinion.
The connection between the position and the export result is measured separately.
An export result is not promised by the position — it is measured after it. That is why the measurement is repeated.




