GolOps

SIBUR

Petrochemicals · Europe's largest group

Markets and buyers

Who chooses a supplier in SIBUR's categories, and where. 3 of 7 are measured: each has its own report — the AI shortlist, competitors and growth hypotheses for that market and buyer. The rest we measure on request; closed studies only to order.

Not measuredPolybutadiene rubberIndiaRaw materials buyer at a tyre manufacturerChoosing a butadiene rubber supplier for a tyre plant on an annual contractMeasured with the same methodology on request
Not measuredStyrene-butadiene rubberIndiaRaw materials buyer at a tyre manufacturerChoosing a styrene-butadiene rubber supplier for a tyre plant on an annual contractMeasured with the same methodology on request
Private studyHigh-density polyethylene (HDPE)ChinaState petrochemical company and project partnerChoosing an HDPE supplier for a long-term offtake in northeast ChinaTo order only · no public measurement
Private studyLDPE / LLDPEChinaState petrochemical company and project partnerChoosing an LLDPE supplier for a long-term offtake in northeast ChinaTo order only · no public measurement

Revenue from the buyer's decision journey is revenue from deals that go through this journey. With the same win rate it grows with the shortlist: for example, 14 → 23 of 100 gives +64%. Relative scenario estimate, assuming all the study's hypotheses work; the shortlist itself is measured.

Photos: authors and licences