Rapeseed
12 out of 100 — this is how much the companies of this category influence the buyer's choice0 — the buyer never sees you, 100 — you are recommended first
A category is a concrete competitive niche: one type of product for one buyer task.
Pick a market and a buyer type to see how the choice takes shape and where the balance of forces can be shifted.
The category has no standalone public report: the value is derived from the parent market by segment share, so it is directional rather than exact.
Markets and buyers
Drill down into markets marked “Deep research”.
Research
Rapeseed
Become the category's lead researcher. Develop studies across key markets, publish results under your own name and receive incoming requests.
Authorship stays with you. If a project grows out of the category's studies, you get a share of its revenue; if the project needs your expertise, you can join it as a paid expert.
