GolOps
IT and software · Enterprise software

CRM

—/ 100

Not measured · the index appears after the first measurement

A category is a concrete competitive niche: one type of product for one buyer task.

Pick a market and a buyer type to see how the choice takes shape and where the balance of forces can be shifted.

Russian objects—
Global market
$79–113bn / year

2025

Confidence: medium
Basis
annual corporate spend
Outlook
2033: $161 · CAGR 9.3%

The range is the spread between independent vendor estimates: they draw the category boundary differently. A single figure would be falsely precise.

Markets and buyers

No measurements in this category yet. Here are the markets and buyers where suppliers are chosen; we measure any of them on request.

Not measured 2

Suppliers are chosen here; no measurement yet — we measure on request

Not measuredSalesforceIndiaSales director at a B2B company · pipeline automationChoosing a sales CRM for a technology company in IndiaMeasured with the same methodology on request
Not measuredSalesforceUAEBank customer experience director · single customer viewChoosing a CRM platform for a retail bank in the UAEMeasured with the same methodology on request

Private studies 1

To order only · no public measurement

Private studySalesforceSaudi ArabiaGovernment agency CIO · citizen request platformChoosing a citizen request platform for a Saudi government agencyTo order only · no public measurement
A place for you
Open category · GolOps Research

CRM

Become the category's lead researcher. Develop studies across key markets, publish results under your own name and receive incoming requests.

Authorship stays with you. If a project grows out of the category's studies, you get a share of its revenue; if the project needs your expertise, you can join it as a paid expert.

$79–113 bncategory volume per year
7AI systems measured
Authorship · share in commercial projects · Terms of participation are fixed before the study starts
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Photos: authors and licences