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The digital layer of the economy

IT and software

Monitoring
RU Choice Index · Software & ITThe sector index is the average Choice Control Index across the basket of the sector's objects, measured on the target markets with their ICPs. CCI is calculated per object; the sector figure is their aggregate across the researched categories, not a stand-alone survey of the sector.Measured on Global · ICP international buyer · Q1 2026
21/ 100

21 out of 100 — this is how much the sector's companies influence the choice that AI shapes0 — the buyer never sees you, 100 — you are recommended first

Economic scope of the research$556–824bn / year2025 · 14 of 26 categories
Subsectors9
Categories26
Priority studies4
Typical scenarios6

The sector splits into concrete categories where companies compete for the buyer's choice.

For every category we measure where companies stand on the target markets — to find growth points, influence the choice and grow the share of an export category.

Pick a subsector → category → target market.

Subsectors

The ontology is mapped: subsectors and categories are monitored. Category pages open once deep research starts.

Cybersecurity—

Public-procurement restrictions in a number of jurisdictions.

Endpoint protection$26–33 bn / year—SIEM / SOC$17–22 bn / year—Application security$13–16 bn / year—Fraud prevention—Incident response and digital forensics (DFIR)—Data loss prevention (DLP)—Industrial cybersecurity (ICS / OT)—Threat intelligence—

Objects product · company · platform · service

Enterprise software24

ERP and business applications · export to the CIS and Asia.

ERP$59–92 bn / year26CRM$79–113 bn / year—
ECM / electronic document management$40–55 bn / year—
Enterprise communications and collaboration—HCM / human capital management—

Objects product · company

Infrastructure software—

The base software stack · ecosystem dependence.

Operating systems$35–50 bn / year—Databases$96–132 bn / year—Virtualisation$20–30 bn / year—

Objects product · company

Cloud technology—

Infrastructure services · local availability zones.

IaaS / PaaS$101–180 bn / year—

Objects platform · company

Artificial intelligence—

Enterprise AI platforms · a contest for CIO trust.

Enterprise AI platforms$25–40 bn / year—

Objects product · platform · company

Industrial software—

Manufacturing digitalisation · a window of opportunity in Asia.

MES$14–18 bn / year—
PLM$20–28 bn / year—
CAD / CAE$11–15 bn / year—

Objects product · company

IT hardware—

Servers, storage and mobile network equipment.

Mobile network equipment (RAN / 5G)—Servers and storage systems—

Objects equipment · company

IT services—

Custom development and digital engineering.

Custom software development and digital engineering—

Objects service · company

Industry software—

Healthcare systems and telecom billing.

Healthcare information systems—Telecom billing and OSS/BSS—

Objects product · company · service

Priority studies

Study = category × market × buyer. Deep analysis is run only for the top of the portfolio.

ERP × KazakhstanCIO of an industrial holdingPriority 67in the research program
Databases × UAECIO of a large bankPriority 64in the research program
MES × Indiadirector of manufacturing digitalisationPriority 61in the research program
Enterprise AI platforms × Saudi ArabiaCIO of a state corporationPriority 59in the research program

Typical choice scenarios

Economic situations in which the choice actually happens in this sector.

  • 01Choosing an enterprise platform
  • 02Import substitution / looking for an alternative to the current vendor
  • 03Migrating off the current solution
  • 04Choosing a platform for a new project
  • 05Building a shortlist for a tender
  • 06Comparing local and international suppliers

Company ranking in AI choiceThe universe is rebuilt on every category scan — the set and order of companies change between measurement waves. The rank is the position in the full universe of the selected market.

Choice Control Index (CCI) of each object on the selected market — participation and win rate combined. Russian objects are flagged.

Who this measurement is for

Portfolio priorities for this sector are approved at the level of the responsible authority.

Russian Ministry of Digital DevelopmentRussian software, the domestic software register, IT exportMaksut Shadaev · minister, since 21.01.2020verified 20.08.2026
digital.gov.ru →
A place for you
Open direction · GolOps Research

IT and software

Lead the industry's research at GolOps Research. Develop the direction's categories and markets and publish work under your own name.

Authorship stays with you. If a project grows out of the direction's studies, you get a share of its revenue; if the project needs your expertise, you can join it as a paid expert.

26categories
4export markets
16companies measured

MarketsKazakhstan · UAE · India · Saudi Arabia

Authorship · share in commercial projects · Terms of participation are fixed before the study starts
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