Hot-rolled coil
11 out of 100 — this is how much the companies of this category influence the buyer's choice0 — the buyer never sees you, 100 — you are recommended first
A category is a concrete competitive niche: one type of product for one buyer task.
Pick a market and a buyer type to see how the choice takes shape and where the balance of forces can be shifted.
The range is the spread between independent vendor estimates: they draw the category boundary differently. A single figure would be falsely precise.
Markets and buyers
Drill down into markets marked “Deep research”.
Research
Hot-rolled coil
Become the category's lead researcher. Develop studies across key markets, publish results under your own name and receive incoming requests.
Authorship stays with you. If a project grows out of the category's studies, you get a share of its revenue; if the project needs your expertise, you can join it as a paid expert.