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Metals and steel

Monitoring
RU Choice Index · Steel & MetalsThe sector index is the average Choice Control Index across the basket of the sector's objects, measured on the target markets with their ICPs. CCI is calculated per object; the sector figure is their aggregate across the researched categories, not a stand-alone survey of the sector.Measured on Global · ICP international buyer · Q1 2026
11/ 100

11 out of 100 — this is how much the sector's companies influence the choice that AI shapes0 — the buyer never sees you, 100 — you are recommended first

Photo: Aciarium · CC BY-SA 4.0
Economic scope of the research$826–1367bn / year2025 · 12 of 12 categories
Subsectors5
Categories12
Priority studies4
Typical scenarios6

The sector splits into concrete categories where companies compete for the buyer's choice.

For every category we measure where companies stand on the target markets — to find growth points, influence the choice and grow the share of an export category.

Pick a subsector → category → target market.

Subsectors

The ontology is mapped: subsectors and categories are monitored. Category pages open once deep research starts.

Flat products9

Export restrictions in key markets.

Hot-rolled coil$199–376 bn / year11
Cold-rolled products$120–170 bn / year8
Heavy plate$60–90 bn / year7

Objects product · grade · manufacturer

Coated steel5

Galvanising · competing with Asian producers.

Galvanised products$70–100 bn / year5

Objects product · manufacturer

Long products7

The construction segment · price competition with Turkey.

Rebar$159–307 bn / year8
Wire rod$55–90 bn / year6
Beams and structural sections$45–75 bn / year6

Objects product · manufacturer

Pipe products24

The strongest subsector · Middle East oil and gas projects.

Oil and gas pipe (OCTG)$24–29 bn / year27
Line pipe$18–24 bn / year22
Industrial pipe$30–45 bn / year18

Objects product · manufacturer

Special steels16

High-margin grades · a technology entry point.

Electrical steel$26–31 bn / year19
High-strength steels$20–30 bn / year14

Objects product · grade · manufacturer

Priority studies

Study = category × market × buyer. Deep analysis is run only for the top of the portfolio.

Oil and gas pipe (OCTG) × Saudi Arabiabuyer on an oil and gas projectPriority 91in the research program
Electrical steel × Indiatransformer manufacturerPriority 73in the research program
Line pipe × UAEproject EPC contractorPriority 70in the research program
Hot-rolled coil × Turkeyindustrial converterPriority 66in the research program

Typical choice scenarios

Economic situations in which the choice actually happens in this sector.

  • 01Choosing a supplier for a new project
  • 02Choosing an alternative supplier
  • 03Comparing producers on specifications
  • 04Choosing a supplier for a tender
  • 05Checking fitness against an industry standard
  • 06Replacing a supplier because of risk or restrictions

Company ranking in AI choiceThe universe is rebuilt on every category scan — the set and order of companies change between measurement waves. The rank is the position in the full universe of the selected market.

Choice Control Index (CCI) of each object on the selected market — participation and win rate combined. Russian objects are flagged.

In AI recommendations (60–100)
Medium (30–59)
Low (10–29)
Critical (0–9)
Luxembourg#1 · leader
ArcelorMittal
78
South Korea#2 · −4 pts
POSCO
74
Japan#3 · −7 pts
Nippon Steel
71
China#4 · −12 pts
Baowu Steel
66
Luxembourg · Italy#5 · −15 pts
Tenaris
63
India#6 · −20 pts
Tata Steel
58
RussiaRU#7 · −64 pts
Nornickel
14
RussiaRU#8 · −66 pts
Rusal
12
RussiaRU#9 · −67 pts
NLMK
11
RussiaRU#10 · −72 pts
MMK
6
RussiaRU#11 · −73 pts
Severstal
5
RussiaRU#12 · −73 pts
Metalloinvest
5
RussiaRU#13 · −74 pts
Evraz
4
RussiaRU#14 · −75 pts
Mechel
3
RussiaRU#15 · −75 pts
TMK
3
RussiaRU#16 · −75 pts
VSMPO-AVISMA
3

Tile area is proportional to the position in AI choice, colour marks the zone. Click a tile to open the company's release.

Who this measurement is for

Portfolio priorities for this sector are approved at the level of the responsible authority.

Russian Ministry of Industry and TradeMetals and pipe products, industrial policy and exportAnton Alikhanov · minister, since 14.05.2024verified 20.08.2026
minpromtorg.gov.ru →
A place for you
Open direction · GolOps Research

Metals and steel

Lead the industry's research at GolOps Research. Develop the direction's categories and markets and publish work under your own name.

Authorship stays with you. If a project grows out of the direction's studies, you get a share of its revenue; if the project needs your expertise, you can join it as a paid expert.

12categories
4export markets
16companies measured

MarketsSaudi Arabia · India · UAE · Turkey

Authorship · share in commercial projects · Terms of participation are fixed before the study starts
How GolOps Research works →

Photo: IlCommenda (CC BY-SA 4.0), Arosset (CC BY-SA 4.0), W.carter (CC BY-SA 4.0), Vyacheslav Bukharov (CC BY-SA 4.0), Alchemist-hp (pse-mendelejew.de) (CC BY-SA 3.0)