GolOps
Back to sectors
The industrial backbone of the economy

Metals and steel

Monitoring
RU Choice Index · Steel & MetalsThe sector index is the average Choice Control Index across the basket of the sector's objects, measured on the target markets with their ICPs. CCI is calculated per object; the sector figure is their aggregate across the researched categories, not a stand-alone survey of the sector.Measured on Global · ICP international buyer · Q1 2026
11/ 100

11 out of 100 — this is how much the sector's companies influence the choice that AI shapes0 — the buyer never sees you, 100 — you are recommended first

Economic scope of the research$826–1367bn / year2025 · 12 of 24 categories
Subsectors7
Categories24
Priority studies4
Typical scenarios6

The sector splits into concrete categories where companies compete for the buyer's choice.

For every category we measure where companies stand on the target markets — to find growth points, influence the choice and grow the share of an export category.

Pick a subsector → category → target market.

Subsectors

The ontology is mapped: subsectors and categories are monitored. Category pages open once deep research starts.

Flat products—

Export restrictions in key markets.

Hot-rolled coil$199–376 bn / year—Cold-rolled products$120–170 bn / year—Heavy plate$60–90 bn / year—

Objects product · grade · manufacturer

Coated steel—

Galvanising · competing with Asian producers.

Galvanised products$70–100 bn / year—Pre-painted steel—Tinplate—

Objects product · manufacturer · company

Long products—

The construction segment · price competition with Turkey.

Rebar$159–307 bn / year—
Wire rod$55–90 bn / year—
Beams and structural sections$45–75 bn / year—Railway rails—Wire products—

Objects product · manufacturer · company

Pipe products24

The strongest subsector · Middle East oil and gas projects.

Oil and gas pipe (OCTG)$24–29 bn / year27Line pipe$18–24 bn / year—
Industrial pipe$30–45 bn / year—

Objects product · manufacturer

Special steels—

High-margin grades · a technology entry point.

Electrical steel$26–31 bn / year—High-strength steels$20–30 bn / year—

Objects product · grade · manufacturer

Non-ferrous and precious metals—

Aluminium, nickel, titanium and platinum group metals.

Aluminium and aluminium alloys—Nickel—Platinum group metals—Titanium and titanium mill products—

Objects product · company

Raw materials and semi-finished steel—

Coking coal, pellets, HBI and slabs.

Coking coal—Hot briquetted iron (HBI)—Iron ore pellets—Slabs—

Objects product · company

Priority studies

Study = category × market × buyer. Deep analysis is run only for the top of the portfolio.

Oil and gas pipe (OCTG) × Saudi Arabiabuyer on an oil and gas projectPriority 91in the research program
Electrical steel × Indiatransformer manufacturerPriority 73in the research program
Line pipe × UAEproject EPC contractorPriority 70in the research program
Hot-rolled coil × Turkeyindustrial converterPriority 66in the research program

Typical choice scenarios

Economic situations in which the choice actually happens in this sector.

  • 01Choosing a supplier for a new project
  • 02Choosing an alternative supplier
  • 03Comparing producers on specifications
  • 04Choosing a supplier for a tender
  • 05Checking fitness against an industry standard
  • 06Replacing a supplier because of risk or restrictions

Company ranking in AI choiceThe universe is rebuilt on every category scan — the set and order of companies change between measurement waves. The rank is the position in the full universe of the selected market.

Choice Control Index (CCI) of each object on the selected market — participation and win rate combined. Russian objects are flagged.

Who this measurement is for

Portfolio priorities for this sector are approved at the level of the responsible authority.

Russian Ministry of Industry and TradeMetals and pipe products, industrial policy and exportAnton Alikhanov · minister, since 14.05.2024verified 20.08.2026
minpromtorg.gov.ru →
A place for you
Open direction · GolOps Research

Metals and steel

Lead the industry's research at GolOps Research. Develop the direction's categories and markets and publish work under your own name.

Authorship stays with you. If a project grows out of the direction's studies, you get a share of its revenue; if the project needs your expertise, you can join it as a paid expert.

24categories
4export markets
16companies measured

MarketsSaudi Arabia · India · UAE · Turkey

Authorship · share in commercial projects · Terms of participation are fixed before the study starts
How GolOps Research works →

Photos: authors and licences