1C
ERP and business software · 150 countries
Markets and buyers
Who chooses a supplier in 1C's categories, and where. 3 of 5 are measured: each has its own report — the AI shortlist, competitors and growth hypotheses for that market and buyer. The rest we measure on request; closed studies only to order.
Measured · Q1 2026ERPKazakhstanCIO of an industrial holding · replacing a departed vendor8%leader 47%1C reaches AI recommendations3 growth hypotheses · shortlist 21 → 47up to ×2.2 to revenue from the buyer's decision journeyOpen the report →
Measured · Q1 2026ERPRussiaCIO of an industrial holding · moving to a domestic perimeter59%median 2%1C reaches AI recommendations3 growth hypotheses · shortlist 71 → 83up to +17% to revenue from the buyer's decision journeyOpen the report →
Measured · Q1 2026ERPUAECIO of a state corporation · enterprise platform tender1%leader 54%1C reaches AI recommendations3 growth hypotheses · shortlist 3 → 18up to ×6 to revenue from the buyer's decision journeyOpen the report →
Not measuredERPUzbekistanCFO of a mid-sized company · accounting automationChoosing an accounting and ERP system for a mid-sized company in UzbekistanMeasured with the same methodology on request
Private studyERPKazakhstanProcurement at a quasi-state national company · ERP tenderChoosing an ERP platform for a Kazakh national company tenderTo order only · no public measurement
Revenue from the buyer's decision journey is revenue from deals that go through this journey. With the same win rate it grows with the shortlist: for example, 14 → 23 of 100 gives +64%. Relative scenario estimate, assuming all the study's hypotheses work; the shortlist itself is measured.