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Back: TMK
Export categoryMetals and steel · The industrial backbone of the economy
Target marketsIndia

TMK

India · Buyer at a national oil and gas company · pipe products tender

By our model, competitors take 97% of the primary choice in the category.

Measurement: Q1 2026Manageable gap
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0Choice Control IndexChoice Control Index, 0–100: how far the company gets through the AI systems' choice stages and how often it wins. Measured across the category universe, one methodology, one wave — the position only means something relative to that universe.
51Participation index
7Win index
10%Shortlist rate
3%Winning scenarios
—Reachable marketThe market volume reachable by the company, not the capacity of the whole category. Our model's estimate — a range, not an exact figure.
—Price of one CCI pointA model conversion of index points into money: 25 CCI points are taken as roughly 2 percentage points of market share. A working calibration — not confirmed by the methodology, checked by re-measuring after the intervention.

What to change to be chosen

We found three possible directions for growth. We estimated how each of them could affect the buyer's choice and potential revenue.

  • Logo of TMKTMKIndia
    H18 mo

    Remove Indian buyers' main objection.

    Shortlist1020AI answers out of 100 that name TMK
    ×2to revenue from the buyer's decision journeyScenario estimate
  • Logo of TMKTMKIndia
    H28 mo

    Regain the shortlist place through a local warehouse.

    Shortlist1019AI answers out of 100 that name TMK
    +90%to revenue from the buyer's decision journeyScenario estimate
  • Logo of TMKTMKIndia
    H38 mo

    Enter consideration on technical parameters.

    Shortlist1017AI answers out of 100 that name TMK
    +70%to revenue from the buyer's decision journeyScenario estimate
Full market study

Category universe

Metals and steel · Wave Q1 2026

Who takes part in the primary choice

The index measures the category's players by one methodology in a single wave. A single object's position only means something relative to this universe.

RankCompanyCCI
01
Tenaris
45
02
Jindal SAW
43
03
Welspun Corp
33
04
TMKRU
4

The release universe — the category's players measured in this wave by one methodology.

Companies in the universe4Metals and steel
Category median38CCI / 100
Category leader45Tenaris
Rank of TMK4 / 4gap, pts 41

The company sits below the universe median (38). The gap is structural: the mechanics of getting into the primary choice are not worked out across the whole group of Russian objects in the category.

TM
TMK
4/100
Choice Control Index
Strengthen participationAnalyse the scenarios

CCI and competitors

Company CCI
Top-3 average CCI
Reachable market
CCI (0–100)Capacity of the «Oil and gas pipe (OCTG)» category, mn USD
Competitors shape the choice before the first contact.
A point-in-time measurement of presence in the AI choice, 7 systems, Q1 2026. Demo data.

25 CCI points ≈ 2 percentage points of market share — a working calibration.

More about the CCI methodology — more

Key data
MarketIndia
BuyerBuyer at a national oil and gas company
AI systems in the measurement7
Competitors in the universe4
Choice scenarios2
Reaches the AI recommendation3%
Universe median38
Competitors' share of the primary choice97%
Measurement periodQ1 2026

A point-in-time measurement: a slice on a date, without smoothing or trends.

Presence map

Choice Control Index Buyer at a national oil and gas company

A model projection by buyer type on the India market: a cell estimates the share of scenarios in which the AI assistant puts the company on the primary shortlist. The study's buyer is measured; other types are derived from it.

🏳️IndiaAverage CCI
Buyer on an oil and gas project8
Buyer at a national oil and gas company6
Distributor12
Procurement buyer4
Public procurement2
Average CCI66
CCI 0100 — Cell CCI

Empty cells are markets where the measurement has not been collected yet.

The largest gap is on the priority export markets with the highest capacity: the larger the demand, the denser it is taken by competitors.

8CCI
Buyer on an oil and gas project · India

Buyer type «Buyer on an oil and gas project» in the India market: CCI 8. The primary choice is formed mostly between competitors.

Choice scenarios in the cell

A national company's tender for pipe products
7 AI systems · HI, EN
Looking for a supplier for demanding well conditions
7 AI systems · HI, EN

The key scenarios are shown; the full list is in the analysis.

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Interpretation

What this means

The company enters the primary AI choice with an index of 4 out of 100. This is not an assessment of the product — it is an assessment of how machine-readably the company is present in the sources AI systems rely on.

This is manageable. The cells with the highest index show that, given a structured argument, the systems readily put the company into the shortlist. The task is to extend that to the remaining cells.

Index sensitivity

Wave Q1 2026

What a higher position can change

Change the target CCI and source coverage to see the model's sensitivity. The calculation shows a possible change of position inside the model and is not a revenue forecast.

Move the target index level — the model recalculates what share of the category is redistributed.

Target CCI level35/100
CCI 35 · current measurement 4 · category median 38
Coverage of choice sources35%
share of the shortlist-forming sources where the company is present
Measured
Current CCI4Wave Q1 2026
Target CCI35+31 over the measurement
Model
Model shortlist presence70.4%now 10.0%
Model change of category share+0.70 ppcategory share

Model assumptions

Reachable market — $0 mn
1 CCI pt ≈ $0 mn of category capacity (not the company's revenue)
Industry coefficients, not calibrated to the company's data
Returns diminish: the last index points cost more
The model does not account for the regulatory constraints of individual markets

Analytical summary

Key findings of the study

A participation gap, not a quality one
The company shows up in the discussion but rarely reaches the recommendation: participation index 51 against win index 7. A product is not knocked out of the shortlist — it never gets in.
Below the universe median
CCI 4 against the category median 38. The leader is Tenaris with 45; the gap is 41 points.
Where the choice is lost
The main loss factor is “Tender preferences for local producers”, named in 66% of answers.
The economic weight of the gap
The position in the AI choice decides how much of the demand reaches consideration.
The index is built out of sources
The leaders' advantage is the density of structured sources, not the price of the product. That is exactly what makes the index manageable.

Measurement

Measured: the Choice Control Index, the participation and win indices, the composition of shortlists in the choice scenarios.

Projection

Projected: the distribution across buyer types, the reachable market and the sensitivity of category share to the index. These are model estimates, not a measurement.

Wave Q1 2026 · CCI methodology v1.0 · measurement systems: ChatGPT · Perplexity · Google AI · Gemini · Claude · Yandex

Citation

CCI methodology v1.0

How to cite the index

The release data is open for citation in media, analytical materials and academic work with a reference to the source.

Permanent link

GolOps. Choice Control Index: TMK. Wave Q1 2026, CCI methodology v1.0. GolOps Research, 2026.

https://golops.io/companies/tmk/india-national-oilco

For media

The release charts are available for publication. A comment from the research group is provided on request.

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Data correction

Companies mentioned in the release can submit corrections. Justified discrepancies are taken into the next wave.

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Manageability

This can bechanged.

The index can be changed: it is built out of sources, and sources are manageable.

Start with a diagnostic — an analysis of 5 cells and a plan for the priority markets.

Request a diagnostic

Profile and inclusion criterion

TMK

Russian pipe enters consideration on price, but in their recommendations the AI systems favour local producers with confirmed qualification against Indian standards.

Choice question: Choosing an OCTG supplier in an Indian national oil company tender

Universe of the “Oil and gas pipe (OCTG) × India” study: 4 objects in the choice funnel, one methodology, one wave.

This is a managerial gap, not a reputational one: the sources AI systems rely on do not carry structured data about the company in the form they quote for its competitors.

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Data verification

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