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The nutrient base of agricultural markets

Fertilisers and agrochemicals

Deep research
RU Choice Index · Fertilizers & AgrochemThe sector index is the average Choice Control Index across the basket of the sector's objects, measured on the target markets with their ICPs. CCI is calculated per object; the sector figure is their aggregate across the researched categories, not a stand-alone survey of the sector.Measured on Global · ICP international buyer · Q1 2026
9/ 100

9 out of 100 — this is how much the sector's companies influence the choice that AI shapes0 — the buyer never sees you, 100 — you are recommended first

Economic scope of the research$199–337bn / year2025 · 13 of 19 categories
Subsectors8
Categories19
Priority studies4
Typical scenarios6

The sector splits into concrete categories where companies compete for the buyer's choice.

For every category we measure where companies stand on the target markets — to find growth points, influence the choice and grow the share of an export category.

Pick a subsector → category → target market.

Subsectors

Categories with an open study are clickable — drill down to the market and the decision journey.

Nitrogen fertilisers—

Urea and ammonium nitrate · the industry's largest export flow.

Urea$31–53 bn / year—Ammonium nitrate$12–16 bn / year—UAN$6–9 bn / year—Ammonia—Ammonium sulphate—

Objects commodity · product · company

Phosphate fertilisers11

DAP / MAP · a core subsector of the research programme.

Monoammonium phosphate (MAP)$12–16 bn / year—Diammonium phosphate (DAP)$19–26 bn / year7Sulphur-enhanced phosphates (NPS)—Phosphoric acid—Triple superphosphate (TSP)—

Objects commodity · product · company

Potash fertilisers—

Potassium chloride · a highly concentrated world supply.

Potassium chloride (MOP)$15–19 bn / year—
Potassium sulphate (SOP)$3.5–5 bn / year—

Objects commodity · product · company

Compound fertilisers—

Multi-nutrient formulations · competing with Yara in premium markets.

NPK$23.5–100.6 bn / year—

Objects product · grade · company

Micronutrient fertilisers—

Micronutrient formulations for precision farming.

Micronutrient fertilisers$5–8 bn / year—

Objects product · company

Crop protection—

Pesticides · global brands dominate.

Herbicides$34–37 bn / year—
Fungicides$18–22 bn / year—
Insecticides$16–20 bn / year—

Objects product · brand · company

New agricultural technology solutions—

Biologisation of agricultural technology · a growing segment.

Biostimulants$3.5–5 bn / year—

Objects product · brand · company

Water-soluble fertilisers—

Fertilisers for fertigation and drip irrigation.

Water-soluble fertilisers—

Objects product · company

Priority studies

Study = category × market × buyer. Deep analysis is run only for the top of the portfolio.

Diammonium phosphate (DAP) × Brazila large fertiliser importerPriority 95Deep research→
Urea × Indianational buyerPriority 79in the research program
NPK × Turkeya large agricultural holdingPriority 62in the research program
Biostimulants × UAEagricultural distributorPriority 44in the research program

Typical choice scenarios

Economic situations in which the choice actually happens in this sector.

  • 01Choosing a supplier for the purchasing cycle
  • 02Choosing a fertiliser for a specific crop
  • 03Comparing suppliers on price, logistics and quality
  • 04Looking for an alternative supplier
  • 05Choosing a formulation for the soil conditions
  • 06Building a shortlist for an importer or distributor

Company ranking in AI choiceThe universe is rebuilt on every category scan — the set and order of companies change between measurement waves. The rank is the position in the full universe of the selected market.

Choice Control Index (CCI) of each object on the selected market — participation and win rate combined. Russian objects are flagged.

Who this measurement is for

Portfolio priorities for this sector are approved at the level of the responsible authority.

Russian Ministry of Industry and TradeProduction of mineral fertilisers and agrochemicalsAnton Alikhanov · minister, since 14.05.2024verified 20.08.2026
minpromtorg.gov.ru →
Russian Ministry of AgricultureThe domestic fertiliser market and supply to farmersOksana Lut · minister, since 14.05.2024verified 20.08.2026
mcx.gov.ru →
A place for you
Open direction · GolOps Research

Fertilisers and agrochemicals

Lead the industry's research at GolOps Research. Develop the direction's categories and markets and publish work under your own name.

Authorship stays with you. If a project grows out of the direction's studies, you get a share of its revenue; if the project needs your expertise, you can join it as a paid expert.

19categories
4export markets
16companies measured

MarketsBrazil · India · Turkey · UAE

Authorship · share in commercial projects · Terms of participation are fixed before the study starts
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Photos: authors and licences