PhosAgro
Phosphate fertilisers · the largest in Russia
Markets and buyers
Who chooses a supplier in PhosAgro's categories, and where. 3 of 6 are measured: each has its own report — the AI shortlist, competitors and growth hypotheses for that market and buyer. The rest we measure on request; closed studies only to order.
Measured · Q1 2026Diammonium phosphate (DAP)BrazilA large fertiliser importer · seasonal purchase2%leader 41%PhosAgro reaches AI recommendations3 growth hypotheses · shortlist 11 → 42up to ×3.8 to revenue from the buyer's decision journeyOpen the report →
Measured · Q1 2026Diammonium phosphate (DAP)IndiaNational fertiliser buyer · subsidised seasonal purchase8%leader 45%PhosAgro reaches AI recommendations3 growth hypotheses · shortlist 22 → 51up to ×2.3 to revenue from the buyer's decision journeyOpen the report →
Measured · Q1 2026Diammonium phosphate (DAP)RussiaAgricultural holding · seasonal fertiliser purchase74%median 1%PhosAgro reaches AI recommendations3 growth hypotheses · shortlist 83 → 92up to +11% to revenue from the buyer's decision journeyOpen the report →
Not measuredNPKTurkeyProcurement at a large agroholdingChoosing an NPK supplier matched to crop and soil for the seasonMeasured with the same methodology on request
Private studyDiammonium phosphate (DAP)KenyaState fertilizer buyer under a national subsidy programmeChoosing a DAP supplier for a national farmer subsidy programmeTo order only · no public measurement
Private studyNPKKenyaState fertilizer buyer under a national subsidy programmeChoosing an NPK supplier for a national farmer subsidy programmeTo order only · no public measurement
Revenue from the buyer's decision journey is revenue from deals that go through this journey. With the same win rate it grows with the shortlist: for example, 14 → 23 of 100 gives +64%. Relative scenario estimate, assuming all the study's hypotheses work; the shortlist itself is measured.