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Fertilisers and agrochemicals · Phosphate fertilisers

Diammonium phosphate (DAP)

7/ 100

7 out of 100 — this is how much the companies of this category influence the buyer's choice0 — the buyer never sees you, 100 — you are recommended first

Category index · average CCI of its objectsThe category index is the average Choice Control Index across the objects of the category on the same 0–100 scale as the sector. Objects can be compared with each other; their scores are not summed.
Measured on Global · ICP international buyer

A category is a concrete competitive niche: one type of product for one buyer task.

Pick a market and a buyer type to see how the choice takes shape and where the balance of forces can be shifted.

Russian objectsPhosAgro12EuroChem7
Category leaderMosaic79
Global market
$19–26bn / year

2025

Confidence: medium
Basis
annual trade / sales
Outlook
2032: $25.6 · CAGR 3.1%
Sources
24chemicalresearch — Global DAP MarketChemAnalyst — DAP Market

The range is the spread between independent vendor estimates: they draw the category boundary differently. A single figure would be falsely precise.

Markets and buyers

Each card is a market and buyer type, with its companies. Measured ones open the decision journey study.

Measured 3

Decision journey study: how AI answers this buyer in this market

Not measured 1

Suppliers are chosen here; no measurement yet — we measure on request

Not measuredOCPNigeriaBlending plant buyer · regional NPK blendsChoosing a DAP supplier for NPK blending plants in NigeriaMeasured with the same methodology on request

Private studies 2

To order only · no public measurement

Private studyMa'adenBangladeshState fertilizer buyer · government-to-government contractChoosing a DAP supplier under Bangladesh's government-to-government contractTo order only · no public measurement
Private studyPhosAgroKenyaState fertilizer buyer under a national subsidy programmeChoosing a DAP supplier for a national farmer subsidy programmeTo order only · no public measurement
A place for you
Open category · GolOps Research

Diammonium phosphate (DAP)

Become the category's lead researcher. Develop studies across key markets, publish results under your own name and receive incoming requests.

Authorship stays with you. If a project grows out of the category's studies, you get a share of its revenue; if the project needs your expertise, you can join it as a paid expert.

$19–26 bncategory volume per year
3markets in studies
7AI systems measured

MarketsBrazil · India · Russia

Authorship · share in commercial projects · Terms of participation are fixed before the study starts
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Photos: authors and licences