PhosAgro
Brazil · A large fertiliser importer · seasonal purchase
By our model, competitors take 96% of the primary choice in the category.
What to change to be chosen
We found three possible directions for growth. We estimated how each of them could affect the buyer's choice and potential revenue.
- PhosAgroBrazilH19 mo
Pass evaluation with international experience.
Shortlist1125AI answers out of 100 that name PhosAgro×2.3to revenue from the buyer's decision journeyScenario estimate - PhosAgroBrazilH28 mo
Remove the language barrier in Brazil.
Shortlist1118AI answers out of 100 that name PhosAgro+64%to revenue from the buyer's decision journeyScenario estimate - PhosAgroBrazilH38 mo
Regain the shortlist place through local service.
Shortlist1121AI answers out of 100 that name PhosAgro+91%to revenue from the buyer's decision journeyScenario estimate
Category universe
Fertilisers and agrochemicals · Wave Q1 2026Who takes part in the primary choice
The index measures the category's players by one methodology in a single wave. A single object's position only means something relative to this universe.
The release universe — the category's players measured in this wave by one methodology.
The company sits below the universe median (31). The gap is structural: the mechanics of getting into the primary choice are not worked out across the whole group of Russian objects in the category.
CCI and competitors
25 CCI points ≈ 2 percentage points of market share — a working calibration.
More about the CCI methodology — more
A point-in-time measurement: a slice on a date, without smoothing or trends.
Presence map
Choice Control Index A large fertiliser importer
A model projection by buyer type on the Brazil market: a cell estimates the share of scenarios in which the AI assistant puts the company on the primary shortlist. The study's buyer is measured; other types are derived from it.
Empty cells are markets where the measurement has not been collected yet.
The largest gap is on the priority export markets with the highest capacity: the larger the demand, the denser it is taken by competitors.
Buyer type «A large fertiliser importer» in the Brazil market: CCI 8. The primary choice is formed mostly between competitors.
Choice scenarios in the cell
The key scenarios are shown; the full list is in the analysis.
Request an analysisInterpretation
What this means
The company enters the primary AI choice with an index of 4 out of 100. This is not an assessment of the product — it is an assessment of how machine-readably the company is present in the sources AI systems rely on.
This is manageable. The cells with the highest index show that, given a structured argument, the systems readily put the company into the shortlist. The task is to extend that to the remaining cells.
Index sensitivity
Wave Q1 2026What a higher position can change
Change the target CCI and source coverage to see the model's sensitivity. The calculation shows a possible change of position inside the model and is not a revenue forecast.
Move the target index level — the model recalculates what share of the category is redistributed.
+0.77 pp correspond to ≈ $1.5 mn of category capacity. This is not the company's potential revenue. The realisable commercial opportunity depends on the product, price, capacity, sales channels, contract structure and the constraints of the particular market.
Model assumptions
Analytical summary
Key findings of the study
Measurement
Measured: the Choice Control Index, the participation and win indices, the composition of shortlists in the choice scenarios.
Projection
Projected: the distribution across buyer types, the reachable market and the sensitivity of category share to the index. These are model estimates, not a measurement.
Wave Q1 2026 · CCI methodology v1.0 · measurement systems: ChatGPT · Perplexity · Google AI · Gemini · Claude · Yandex
Citation
CCI methodology v1.0How to cite the index
The release data is open for citation in media, analytical materials and academic work with a reference to the source.
Permanent link
GolOps. Choice Control Index: PhosAgro. Wave Q1 2026, CCI methodology v1.0. GolOps Research, 2026.
For media
The release charts are available for publication. A comment from the research group is provided on request.
Request a commentData correction
Companies mentioned in the release can submit corrections. Justified discrepancies are taken into the next wave.
Submit a correctionManageability
This can bechanged.
The index can be changed: it is built out of sources, and sources are manageable.
Start with a diagnostic — an analysis of 5 cells and a plan for the priority markets.
Request a diagnosticProfile and inclusion criterion
PhosAgro
PhosAgro is well known to the AI systems, but loses most of its position at the comparative evaluation stage and barely reaches the final recommendation.
Choice question: Choosing a DAP supplier for the new purchasing season
Universe of the “Diammonium phosphate (DAP) × Brazil” study: 4 objects in the choice funnel, one methodology, one wave.
This is a managerial gap, not a reputational one: the sources AI systems rely on do not carry structured data about the company in the form they quote for its competitors.
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If you represent the company, spotted an error or have a primary source, propose a correction. A change is accepted only with a source; each one has an author, a date and a status.