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Other studies in this categoryUAE · Operator of a new LNG projectRussia · LNG project operator
Decision journey study

How Russian liquefaction technology and cryogenic equipment appear in the algorithmic choice of Indian operators

Regasification terminal operator · cryogenic equipment purchase

22/ 100

22 out of 100 — this is how much the object influences the choice in this scenario0 — the buyer never sees you, 100 — you are recommended first

Study index · object's CCI on this marketChoice Control Index of the object on this market, 0–100: how far it gets through the stages of choice and how often it wins. Measured on this market with this buyer type — on another market the same object scores differently.
-5 vs Q4 2025India · Q1 2026 · AI systems: 7
Target market · India
$2.7–3.5bn / year

2026

Confidence: medium
Basis
project value awarded
Sources
Fortune Business Insights — LNG and Gas Processing Equipment MarketMordor Intelligence — LNG Regasification Terminals Market

The range is the spread between independent vendor estimates: they draw the category boundary differently. A single figure would be falsely precise.

What to change to be chosen

We found three possible directions for growth. We estimated how each of them could affect the buyer's choice and potential revenue.

  • Logo of NovatekNovatekIndia
    H18 mo

    Enter the technology choice as an equipment supplier.

    Shortlist818AI answers out of 100 that name Novatek
    ×2.3to revenue from the buyer's decision journeyScenario estimate
  • Logo of NovatekNovatekIndia
    H28 mo

    Remove the service objection in India.

    Shortlist815AI answers out of 100 that name Novatek
    +88%to revenue from the buyer's decision journeyScenario estimate
  • Logo of NovatekNovatekIndia
    H37 mo

    Pass evaluation with transparent project timelines.

    Shortlist813AI answers out of 100 that name Novatek
    +63%to revenue from the buyer's decision journeyScenario estimate
  • Cryogenmash
    Not assessed

    The market is measured, but there is no report or growth hypotheses for Cryogenmash. We build them to order.

What task is the buyer solving?

Pick a choice scenario — a specific task of the buyer.

See which options AI systems consider, whom they recommend and how the participants' positions change across the stages.

Language shapes the choice

We study the same task in Hindi and English to see how language affects AI-system recommendations and companies’ positions.

MeasurementA measurement is one round of the study: over a few days we put the buyer’s questions to the AI systems and recorded every answer. It is repeated every quarter. The latest measurement is shown by default. Pick an earlier quarter to see how positions have changed. The number next to it is how many measurements there are.
AI systems: 7
AI systemThe measurement runs in every AI system at once. The combined result is shown by default. Each system shapes the choice differently: it uses its own sources, models and market context. So a company’s position can differ at different stages of the choice journey — from discovery to recommendation. Pick a system to see where exactly the company wins or loses its position.
Choice journeyThe choice journey is how the buyer starts the conversation with AI. One describes their problem, another asks straight about the product category, a third asks about specific suppliers, a fourth starts with constraints — budget, timing, requirements — and a fifth asks for a ready recommendation. The start of the conversation shapes whom AI suggests. Pick a journey to see where the company is stronger.
LanguageEach scenario is put to the AI systems in the local language and in English. The combined result is shown by default. In different languages AI relies on different sources, so a company’s position can differ. Pick a language to see where the company is stronger.

Why does Novatek appear in 61% of answers but get only 2% of recommendations?

We traced how Novatek passes the five stages of choice in AI-system answers. See where its position weakens most and how competitors perform.

Measured

Measurement conditions: S1 «Buying cryogenic equipment for a terminal expansion» · journey «Problem-first» · India · languages HI, EN · AI systems: 7 · Q1 2026

01DiscoveryDoes the object appear in the answer space at all?
NovatekRU
61%
Linde Engineering
91%
Chart Industries
84%
Mitsubishi Heavy Industries
82%
02ConsiderationDoes the AI present it as a real alternative worth considering?
NovatekRU
48%
Linde Engineering
85%
Chart Industries
76%
Mitsubishi Heavy Industries
74%
03EvaluationDoes it enter a substantive comparison against the choice criteria?
NovatekRU
26%
Linde Engineering
75%
Chart Industries
64%
Mitsubishi Heavy Industries
62%
04ShortlistDoes it enter the final set of candidates?
NovatekRU
8%
Linde Engineering
60%
Chart Industries
47%
Mitsubishi Heavy Industries
45%
05RecommendationDoes the AI recommend it outright as a preferred option?
NovatekRU
2%
Linde Engineering
41%
Chart Industries
30%
Mitsubishi Heavy Industries
28%
Where the choice is lostNovatek
−13
−22largest loss
−18
−6

Height of a column is the share of answers where the object passes the stage. The narrowing between columns is the loss.

Participation index45first three stages
Win index5shortlist and recommendation

A stage is analytical markup of a step, not a required order of conversation: a journey may start with a recommendation and come back to comparison.

Key finding

Long-term LNG supply contracts pull Russian players into the discussion, but when it comes to technology and equipment the AI systems consistently recommend Western and Japanese vendors.

Point of maximum loss

−22pp

The largest loss occurs between the stages «Consideration» and «Evaluation»

Novatek · journey «Problem-first»

Why the position is lost

Choice factors that keep the object out of the final recommendation.

In the answers the equipment is not separated from feedstock contracts
62%
Restrictions on payments and supply logistics
56%
No local service or spare-parts stock in India
48%
Few English- and Hindi-language technical materials
39%
A weak evidence base on equipment commissioning times
33%

Position depends on the journey and on the scenario

Probability of a final recommendation for Novatek for each decision journey, in both scenarios.

S1S2

The scenarios are different economic tasks. Their levels may be set side by side but not subtracted: the gap between scenarios is not a deficit to be closed.

Who takes the place

In AI recommendations (60–100)
Medium (30–59)
Low (10–29)
Critical (0–9)
Germany#1 · leader
Terminals and cryogenic trains in India.
Linde Engineering
51
USA#2 · −12 pts
Mid-scale cryogenic equipment.
Chart Industries
39
Japan#3 · −14 pts
Turnkey supply for terminals.
Mitsubishi Heavy Industries
37
RussiaRU#4 · −46 pts
Novatek
5

Tile area and colour show the win index on this market — shortlist and recommendation. The participation index is in the table view.

For companies · from analysis to results

What to change to be chosen more often?

Logo of NovatekRecommended for Novatek · India

We identified what keeps the company from winning against competitors and proposed concrete actions to strengthen its position in the market.

Choose the solutions you want to implement. GolOps will help organise the work and check the result.

  1. 01

    Present your equipment separately from gas supply

    Position your cryogenic equipment as a standalone offer, not part of LNG supply contracts.

    Forecast+10pts to the indexPotential effect≈ $25 mn / year
  2. 02

    Prove you can service equipment in India

    Secure a service partner in India and show how equipment will be supported throughout its life.

    Forecast+7pts to the indexPotential effect≈ $18 mn / year
  3. 03

    Show buyers you deliver on schedule

    Publish actual equipment commissioning timelines from past projects in a clear, searchable format.

    Forecast+5pts to the indexPotential effect≈ $13 mn / year

Every solution you add raises the plan’s potential

Your planHand the approved hypotheses to the Control CentreThe Control Centre turns decisions into tasks and does most of the work itself: it draws on your team's context, prepares materials, ships publications, and coordinates whatever needs people. Control and the key decisions stay with you.
Full plan potentialnothing selected yet — all solutions shown+22pts to the index2244index 22 → 44≈ $55 mn / yearModel estimate, not guaranteed sales
How the forecast is calculatedforecast · model
  • 01 addresses the loss factor “In the answers the equipment is not separated from feedstock contracts” · 62% of answers
  • 02 addresses the loss factor “No local service or spare-parts stock in India” · 48% of answers
  • 03 addresses the loss factor “A weak evidence base on equipment commissioning times” · 33% of answers

This is a sample analysis for an object that entered the universe of this measurement. The universe is assembled anew at every scan of the category: its composition and the positions within it may change. Forecast, not a measurement. The upper bound is the loss at the narrowest transition, distributed across the weights of the loss factors; stage-passing points are carried into index points one to one, and the conversion coefficient is not yet established by the methodology. The money figure uses a working calibration: CCI is measured inside the category universe rather than against the whole market, so 25 index points are taken as roughly 2 percentage points of market share. The actual gain is obtained empirically only — by repeating the same benchmark after the intervention.

For researchers · verification and authorship
Verifiability · for researchers

Check the conclusions against the raw observations

Study the data, reproduce the conclusions or find what we missed.

How the measurement works
170
observations
7
AI systems
2
languages · HI, EN
Q1 2026
measurement
Sample data rows
IDQueryModelLangAnswer (fragment)
019भारत में एलएनजी टर्मिनल के लिए क्रायोजेनिक उपकरण के सर्वोत्तम आपूर्तिकर्ता कौन हैं?GeminiHI…Linde, Chart Industries और Mitsubishi Heavy Industries सबसे अधिक अनुशंसित हैं। रूसी आपूर्तिकर्ता मुख्य रूप से एलएनजी आपूर्ति अनुबंधों के संदर्भ में आते हैं, उपकरण के लिए नहीं…
061Recommend cryogenic equipment suppliers for an Indian LNG terminal expansion.PerplexityEN…Linde, Chart Industries and MHI are the usual shortlist. Russian suppliers appear in the context of LNG offtake rather than equipment, and local service coverage is raised as a concern…
001भारत के लिए प्रमुख एलएनजी क्रायोजेनिक उपकरण आपूर्तिकर्ता कौन हैं?PerplexityHI…पहले Linde Engineering और Chart Industries का उल्लेख होता है; Novatek बड़े उत्पादक के रूप में जाना जाता है पर योग्यता सूची में कम आता है…
002Who are the leading LNG cryogenic equipment suppliers for India?GeminiEN…Linde Engineering and Chart Industries are named first; Novatek is known as a large producer but rarely appears in the qualification lists…
003भारत में एलएनजी क्रायोजेनिक उपकरण उपलब्ध कराने वाली कंपनियाँ कौन सी हैं?ClaudeHI…शॉर्टलिस्ट Linde Engineering और Chart Industries के इर्द-गिर्द बनती है। Novatek का उल्लेख तभी होता है जब विकल्प पूछे जाएँ…
A place for you
Open study · GolOps Research

Natural gas liquefaction technology × India

Take this study under your name. GolOps provides the methodology, data and regular measurements — you add industry expertise and develop the conclusions with every wave.

Authorship stays with you. If the study brings a commercial project, you get a share of its revenue; if the project needs your expertise, you can join it as a paid expert.

$2.7–3.5 bnmarket volume per year
2choice scenarios
7AI systems measured
5objects compared
Authorship · share in commercial projects · Terms of participation are fixed before the study starts
How GolOps Research works →
Paid tasks · India

Novatek loses the choice at the stage «Shortlist»

Novatek — 8% · Linde Engineering — 60%. In 62% of observations one of the reasons is in the answers the equipment is not separated from feedstock contracts.

  • PR · India

    Equipment split from the feedstock narrative

    Move the equipment out of the feedstock narrative into its own category.

    Expected effect+10 pts to the index1 contractor
  • GEO · India

    Project timelines, machine-readable

    Publish project timelines in machine-readable form.

    Expected effect+5 pts to the index1 contractor

Photos: authors and licences