How Russian ERP platforms appear in the algorithmic choice of Kazakh CIOs
CIO of an industrial holding · replacing a departed vendor
29 out of 100 — this is how much the object influences the choice in this scenario0 — the buyer never sees you, 100 — you are recommended first
What to change to be chosen
We found three possible directions for growth. We estimated how each of them could affect the buyer's choice and potential revenue.
1CKazakhstanH19 moMove from accounting systems to the holding ERP class.
Shortlist2133AI answers out of 100 that name 1C+1 a yearenquiries from holding CIOsScenario estimate- 1CKazakhstanH28 mo
Pass evaluation with Kazakh CIOs.
Shortlist2130AI answers out of 100 that name 1C+1 a yearenquiries from holding CIOsScenario estimate - 1CKazakhstanH37 mo
Enter the shortlist through regional partners.
Shortlist2126AI answers out of 100 that name 1C≈1 every 2 yearsenquiries from holding CIOsScenario estimate - GalaktikaNot assessed
The market is measured, but there is no report or growth hypotheses for Galaktika. We build them to order.
What task is the buyer solving?
Pick a choice scenario — a specific task of the buyer.
See which options AI systems consider, whom they recommend and how the participants' positions change across the stages.
Language shapes the choice
We study the same task in Kazakh and English to see how language affects AI-system recommendations and companies’ positions.
Why does 1C appear in 82% of answers but get only 8% of recommendations?
We traced how 1C passes the five stages of choice in AI-system answers. See where its position weakens most and how competitors perform.
Measurement conditions: S1 «Replacing a foreign ERP after the vendor left» · journey «Problem-first» · Kazakhstan · languages KK, EN · AI systems: 7 · Q1 2026
Height of a column is the share of answers where the object passes the stage. The narrowing between columns is the loss.
A stage is analytical markup of a step, not a required order of conversation: a journey may start with a recommendation and come back to comparison.
Key finding
1C reliably enters consideration as a familiar accounting system, but at the evaluation stage the AI systems frame it as an accounting product rather than a holding-grade ERP.
Point of maximum loss
The largest loss occurs between the stages «Consideration» and «Evaluation»
1C · journey «Problem-first»
Why the position is lost
Choice factors that keep the object out of the final recommendation.
Position depends on the journey and on the scenario
Probability of a final recommendation for 1C for each decision journey, in both scenarios.
The scenarios are different economic tasks. Their levels may be set side by side but not subtracted: the gap between scenarios is not a deficit to be closed.
Who takes the place
Tile area and colour show the win index on this market — shortlist and recommendation. The participation index is in the table view.
What to change to be chosen more often?
Recommended for 1C · KazakhstanWe identified what keeps the company from winning against competitors and proposed concrete actions to strengthen its position in the market.
Choose the solutions you want to implement. GolOps will help organise the work and check the result.
- 01
Show your system is built for large holdings
Publish case studies of holding-level deployments that describe the solution architecture.
Forecast+12pts to the index - 02
Help IT directors assess your system in their language
Prepare documentation for IT directors in English and Kazakh so they can compare solutions more easily.
Forecast+9pts to the index - 03
Show buyers who will implement your system in Kazakhstan
Publish a map of your integration partners in Kazakhstan, with their projects and expertise.
Forecast+5pts to the index
Every solution you add raises the plan’s potential
How the forecast is calculatedforecast · model
- 01 addresses the loss factor “Perceived as an accounting system rather than a holding ERP” · 64% of answers
- 02 addresses the loss factor “Weak English-language documentation and CIO materials” · 45% of answers
- 03 addresses the loss factor “A limited ecosystem of independent integrators” · 28% of answers
This is a sample analysis for an object that entered the universe of this measurement. The universe is assembled anew at every scan of the category: its composition and the positions within it may change. Forecast, not a measurement. The upper bound is the loss at the narrowest transition, distributed across the weights of the loss factors; stage-passing points are carried into index points one to one, and the conversion coefficient is not yet established by the methodology. The money figure uses a working calibration: CCI is measured inside the category universe rather than against the whole market, so 25 index points are taken as roughly 2 percentage points of market share. The actual gain is obtained empirically only — by repeating the same benchmark after the intervention.
Check the conclusions against the raw observations
Study the data, reproduce the conclusions or find what we missed.
How the measurement works- 170
- observations
- 7
- AI systems
- 2
- languages · KK, EN
- Q1 2026
- measurement
ERP × Kazakhstan
Take this study under your name. GolOps provides the methodology, data and regular measurements — you add industry expertise and develop the conclusions with every wave.
Authorship stays with you. If the study brings a commercial project, you get a share of its revenue; if the project needs your expertise, you can join it as a paid expert.
1C loses the choice at the stage «Shortlist»
1C — 21% · SAP — 66%. In 64% of observations one of the reasons is perceived as an accounting system rather than a holding ERP.
- Content · Kazakhstan
Holding-scale architecture case studies
Document holding-scale deployments as architecture case studies.
Expected effect+12 pts to the index1 contractor - Content · Kazakhstan
CIO documentation in two languages
Produce CIO documentation in English and Kazakh.
Expected effect+9 pts to the index1 contractor - Content · Kazakhstan
Integrator partner map
Compile and publish a map of integrator partners in the region.
Expected effect+5 pts to the index1 contractor