Wheat
21 out of 100 — this is how much the companies of this category influence the buyer's choice0 — the buyer never sees you, 100 — you are recommended first
A category is a concrete competitive niche: one type of product for one buyer task.
Pick a market and a buyer type to see how the choice takes shape and where the balance of forces can be shifted.
2025
Confidence: high- Basis
- annual trade / sales
Markets and buyers
Each card is a market and buyer type, with its companies. Measured ones open the decision journey study.
Measured 3
Decision journey study: how AI answers this buyer in this market
Not measured 9
Suppliers are chosen here; no measurement yet — we measure on request
Private studies 5
To order only · no public measurement
Wheat
Become the category's lead researcher. Develop studies across key markets, publish results under your own name and receive incoming requests.
Authorship stays with you. If a project grows out of the category's studies, you get a share of its revenue; if the project needs your expertise, you can join it as a paid expert.
MarketsEgypt · Turkey · Russia
Authorship · share in commercial projects · Terms of participation are fixed before the study starts


